Target Audience Research

In our last lesson we learnt about demographics and psychographics and how they are used to find out what the audience you are looking for will like.

Demographics show the statistics of a population, ie age, gender and income. Demographics ca be used to find out the average age of your target audience, or the majority gender. Basically any of the basics that you need to know about people to work out if you are targeting them. The most important thing about demographics are that they are the things on the 'outside' of a person. Not what is on the inside.

On the inside is where psychographics come in. These are what people like and don't like and what they think. They are used to distinguish tastes and attitudes which is very useful when deciphering a target audience. An example of psychographics is a favourite genre of music.

This inspired us to create a questionnaire with questions about both of the above and then use the results to work out who we are aiming at.

This is how it looked:

are you male or female?
how old are you?
how much tv do you watch a week?
do you listen to the radio?
if so what stations?
where are you from?
do you generate your own income?
how much does your family earn?
do you go out for social activities often?
what is your favourite genre of music?
who is your favourite band?
how much time a day do you spend on the internet?
do you go on youtube daily?
do you go on social network sites?
if so daily?
do you read magazines? if so which?
do you prefer small or big gigs?
do you mostly: eat out, takeaway or cook your own food?
do you drink alcohol often?
do you spend alot of time out of the house?
do you ever lose your temper in simple tasks?
do you play computer games?
what was the last gig you went to?

It's not the best example of a questionnaire ever, but it was put together very quickly and gives us the information that we need.

After we gathered together all of the information, we put our findings into graphs for a clearer way to see what was wanted.