Final Music Video Analysis.

This music video is for the R&B band Jodeci. It is a purely performance type music video and is very conventional of both the R&B genre as well as the individual music video genre. It is mainly conventional because it features a large number of close ups of the band members to promote image as well as the band members being dressed up fashionably for the time.
Starting with the mis-en-scene it is immediately conventional of a music video from this genre of music. The clothes worn by the singers connote a sense of success and wealth as well as being fashionable and good looking towards the opposite gender. There are frequent shots showing the band members sunglasses, chains and hats up close.
The camera work used throughout mainly consists of close up shots of the band members, again meeting the conventions of a music video as well as Goodwins theory that record labels will demand lots of close ups of the band. This is to promote band image by showing many close ups of them either on their own or the whole group looking good, fashionable and iconic. The majority of the other shots are mainly mid shots of the crowds surrounding the band while they perform. There are also frequent close ups used to show happy members of the audience. This is because the common theme throughout the video is enjoyment and happiness.
The setting can also be considered conventional of the R&B genre. Showing the band performing live on the streets and in neighbourhoods for their audience. What could be considered unconventional is the fact that the location never really changes during the video. Most performance element music videos will consist of multiple locations where the band performs. However in this video the band only performs in the same city, changing streets and neighbourhoods a few times as the bus drives slowly along with the crowds that follow.
An interesting element used in the editing process was that the whole video was changed to being in black and white. This is quite unconventional of the music video genre. There could be a number of reasons why this effect was chosen some to do with the overall theme of the video. Black and white film can connote something is classic and that is what the band members may have considered themselves. Each shot changes by a quick, simple straight cut to keep the pace of the video and also a feeling of reality.
There is no artificial lighting use in the filming stage however in the editing phases the brightness may of been increased. However the filming date has been specifically chosen on a bright, sunny day to match the feeling and tone of the song. This is because the song is deemed as a happy song this is evident when looking at the message the music video sends. The lighting used during the daytime scenes connotes that it is summer time which also matches the feeling of the song as it is often the season people are at their most happiest. When day switches to night towards the end of the video, their is extra light placed on the band by flood lights. This is so they are the most visible thing in shot and once again the main focus of the audience during the video.
There are no artificial symbolic elements used in the video. Instead there are people used as symbolic elements. During the video there are close ups of all different varieties of people to connote that everyone is getting along and represent a feeling of equality and happiness. There are shots of children, teenages, adults and elderly people. Shots of people from all different ethnicities as well as all different sizes of people. This is to keep with the theme of the video and match the lyrics of the song which again matches goodwins theory.
The overall theme of the video is that music is something that can bring everyone together no matter what differences they may have.

Website Research

As part of our ancillary texts, we have chosen to create a website. At first, we had absolutely no idea how to do this so this is all a completely new concept. We wanted a website that stands out and suits the image of the band. This meant, colours, fonts and menus that match the style of music that the band play. I have looked at a few websites to see what kind of things are involved in creating one. I looked at Slash's, Cage The Elephant's and Beady Eye's websites. I looked at Beady Eye because they are an upcoming band similar to the band of our video so I thought a few elements could be similar. There was a big picture of the band, this was the main focus of the page, making the audience's attention be drawn to the picture and show what the band look like.

This is a screenshot of that particular websites homepage:

As

you can see, the picture of the band draws the attention straight away. This

shows everyone on the looking on the w

ebsite who is in the band and what clothes they wear. (This is important to the audience of music because people tend to dress the same way as the band they like, therefore if t

hey already do wear the same style of clothes as the band, they are likely to continue looking on the website.) There is also the huge title of the band in 'their' font. This is obviously to show the name of the band, but is also a way to relate to the band when seeing that font. For example, it could be used on a poster or something, and people would know that it was that band who's poster it was, ev

en if it didn't have the band name on. The screenshot also has tabs at the top as links to get to other pages on the site. Some of these seem important, and some not so. My plan is to find the more common and useful ones from 2 other examples to work out which ones are needed for use on our website. Also, the first options on the homepage that you see are a video clip, and a link to play their latest song. This could be because they are a ne

w ba

nd and want people to listen and watch them. This is a concept that we could use as our band is fairly new. Also as we are producing a video, this will need to be one of the main

attractions.

The second screenshot shows a news section. This is to tell the fans the latest news of tours, shows albums etc.

This is something that commonly occurs in band websites. This is a

technique that will surely be used in the creation of our own website.

There is also a link to Liam Gallagher's fashion website. Obviously none of us have our own fashion label, but is an idea that could

be used to promote

something else of ours, ie a digipak.

My third screenshot is of this bands 'soc

ial' page.

This is where people can click on a link, and find the band elsewhere such as Twitter, Facebook and Myspace. This is something that should definitely be incorporated with our website because our band have pages el

sewhere and would be handy to link people to them. It would help to become popular and to be part of the online social community.

The background colours seem to be fairly dull, but the fonts and menus slightly brighter. This could be to attract attention to the more important things. Plus it gives the page a good balance that does not look stra

nge.

The second website that I analysed was Slash's:

This website is very much a way of Slash joining the community and letting people join him, rather than promote himself. (As he does not need to.) The top option is to join the 'fanwall'. This is for people to join the website and get access to even more information. The homepage also shows the tabs at the top, similar to Beady Eye's website. However there are less options, this could be because Slash doesn't need to promote himself so much, or just because so many are not needed. The similar options are Home, News and Music. These seem to be more common than the other options. This is because it is important to get your music on there, and obviously a news page is needed as way for the band to communicate with fans. Even though there are less options at the top of the page, you can scroll down furthe

r than you can on the Beady Eye website.

The third website that I analysed was Cage The Elephant's. This is also a website with lots of pictures and is very easy to navigate. The whole thing is centered around them.

There are alot of aspects from these websites that we could use. The site must be easy to navigate. To do this, the links to other pages must be clearly visible, and must include a homepage, a page with info on the band, a page based on the music of the band, photos and videos and links to other internet pages including social network sites. The site must be a complete package with every aspect of the band that is needed to be shown shown.

This is a screenshot of my first draft homepage of my created website-

I have created tabs that have the options of home, news, music, photos, the band and events. They are made to look like spotlights with the word in the middle. I thought this suited the style of website for a band. I have a box with latest news for headlines as it were, then you can go to the news page to read properly. There is a box for new videos and one for photos so fans can see what has happened lately. There is a comments box for fans to write in and links to Facebook, Myspace and Youtube. This is so fans can easilly access these pages. The font is the signature font of the band and is used for all titles on the site.

First Shot List in Chronological Order

After planning the basics of our video and going through the song second to second, came up with what we wanted to happen at each second of the song. We knew we were looking for a performance based video with close ups of each band member and clips of live footage, so we organised these ideas into something that seemed like a music video. These are still just initial ideas and an advanced brainstorm. We still have not decided locations and costumes, but have an outline to what we want.

Shot List

1. Close up of Radio on ground- jump cut to 0.00

2. Mid shot of radio- guitarist jumps into shot 0.09

3. Wide shot of band playing intro 0.11

4. Close up of Drums 0.16

5. Close up of Rhythm Guitar 0.20

6. Wide Shot of band 0.23

7. Close up of Singer 0.28

8. Close up of Bass 0.33

9. Wide shot from behind 0.36

10. Low angle shot of lead guitar 0.42

Chorus

11. Pan on audience 0.44

12. Live footage 0.46

13. Slow mo footage 1.07

Verse

14. Close up of guitar for slide into next verse 1.10

15. Wide shot showing new location 1.11

16. Close up of lead guitar and singer (panning camera) 1.14

17. Two shot of bass and guitar 1.17

18. Over the shoulder shot of drummer (tracking round back) 1.19

19. High angle shot of whole band 1.22

20. Pre show footage (slo mo) 1.25

21. Close up of singer 1.29

22. Double close up of both guitars (split screen) 1.31

Chorus

23. Live performance 1.34

24. Slo mo close ups of all members 1.55

Jools Holland (Instrumental)

25. Drums close up, one hit from one side, one from another 2.05

26. Wide shot of everyone 2.06

27. Wide shot different location 2.09

28. Wide shot live 2.12

29. Close up of crowd 2.15

30. Close up of singer 2.17

31. Double shot of two guitars 2.19

32. Split screen drum and bass 2.21

33. Wide shot (every one jump in time) 2.24

Solo

(2.35 stills)

Chorus

34. Live Footage 2.47

35. Hand held camera turning off radio 3.13

36. Fade to black

37. After show footage with small credit and actual sound.

As you can see, we still have not decided on any shots for the solo. This is a guitar solo that we want to look like your classic conventional solos in a music video. I have linked some inspirations for what we would like: Estranged by Guns n Roses http://www.youtube.com/watch?v=dpmAY059TTY

If you skip to 8.05 when the main guitar solo is playing, Slash is totally isolated in a crazy location where the sea is orange, and he emerges from the water. There are loads of close ups and a lot of panning shots and zooms. There is a lot of focus on the guitar as he plays it, he also stands in his signature pose. One of the main techniques that I hope to use in our video are the long shots that look very epic and match the size of the solo that is being played.

This video by The Darkness also has a guitar solo where the guitarist stands on a rock while the rest of the band play below him. This video also uses close ups and long shots to give the solo more of an epic feeling. http://www.youtube.com/watch?v=YGPyUSVtpZM

We decided to use footage of the end of the live performance footage that we are using with the actual audio. This would be the final shot of the video and would make it seem as if the audience watching the video was actually at the live show. (A similar effect as the Oasis video The Hindu Times, that I previously analysed.)

Second Text Analysis.

This music video is for the song "This DJ" by the rapper, Warren G in 1994.The music video is mainly a performance orientated video. However there is a small narrative to it and also some small thematic and symbolic elements. The majority and bulk of the video is made up of Warren G performing his song. The chorus almost always has Warren rapping it. The narrative occurs through out the verses. It shows the story of a child growing up in an urban area. The first verse shows a young child who is out with his friends with his bike. The second verse shows that child then as a teenager with his friends. The final chorus shows that teenager as an adult, who turns out to be Warren G, the songs writer and performer. Through out the narrative side of the song, Warren G is seen rapping and performing the song. This is usually done by green screen rather then having Warren G standing with the characters in the narrative. However he does too stand with them, as the final line of the first verse shows, where the child is biking home and Warren is standing by a lamp post. However for the majority of the narrative he is not standing with the characters to add realistic effect.
Shots including the star of the song are largely common. This makes it a conventional music video as it includes a performance and many close ups and mid shots of the performer.
There are a few locations in the video and one recurring one. The narrative mainly takes place in Long Beach, California. Where Warren G is from, it is usually in the day time. The performance sides to it and the chorus is always in an inner city area. Warren G usually performs on the streets. This is to match the theme to the video of growing up on the streets. One recurring place is underneath a street light. The establishing shot starts here and the song ends here with Warren G getting into his car during the final chorus. Other then that, there is a mix of alley ways, paths, corners, streets and roads used as locations, again sticking to the theme of the song being on the streets.
The lighting matches the narrative. For example during the day time as an adult or child, it is bright outside and sunny. There is no artificial light used, this is done to give a realistic effect as there is no strange lighting. At night, it is very under lit outside and the streets are only lit up by street lights. This is to show the inner city at night as dark and gloomy which sticks to the theme of the song of being on the streets.
The establishing shot shows two different dissolves used as a transition. The first dissolve changes the children with their bikes standing on the sidewalk to teenagers, the second changes those teenagers to adults with cars. This transition is used to show a change in time. This is different to other dissolve transitions because the location stays the same. The most common editing technique used in the video is the use of the wipe effect as a transition. Often the wipe effect is used by making Warren G rapping wipe across the screen and change the last background to a new location. An example of this is in 0:31 where Warren wipes across screen and then changes the location to a park bench where he then starts to perform again. The wipe effect is used as a transition from the narrative to the performance element and from the performance element to the narrative. In the first 19 seconds, Warren is seen walking his dog through the park, while children run past him which is used as a wipe effect. This is an example of how the narrative element of the video is used as a wipe to change to the performance element. Another editing technique which is used frequently in the video is the use of green screen effects. Throughout the video Warren is seen rapping over something in the background, be it narrative or performance. This is so there can be plenty of shots of Warren to promote his image and therefore meet the conventions of a music video. More commonly in the video, Warren is seen rapping over the narrative side to the video, using a green screen effect, rather then standing in shot.
The music video does have symbolic and thematic elements. It is conventional of its genre to feature run down inner city streets as a performance location including graffiti covered walls and under lit alleyways. The mis-en-scene through out does not show overly expensive jewellery and good looking women which is unconventional of the songs genre, however the theme of this song being about being a child growing up on the streets may provide enough reason to show more poorer situations then successful or wealthy scenarios. It also could be to the fact that this is a sub genre of rap and that this genre does not have similar conventions. There is however the use of a good car through out the song being symbolic of the rappers now wealthy lifestyle as opposed to the van shown in his teen ages.
Overall meets the conventions of both a music video and of the genre of music. Provides a running theme through out of growing up and has a moral of how the rapper hasn't changed and has grown up on the streets of Long Beach, California.

Target Audience Research

In our last lesson we learnt about demographics and psychographics and how they are used to find out what the audience you are looking for will like.

Demographics show the statistics of a population, ie age, gender and income. Demographics ca be used to find out the average age of your target audience, or the majority gender. Basically any of the basics that you need to know about people to work out if you are targeting them. The most important thing about demographics are that they are the things on the 'outside' of a person. Not what is on the inside.

On the inside is where psychographics come in. These are what people like and don't like and what they think. They are used to distinguish tastes and attitudes which is very useful when deciphering a target audience. An example of psychographics is a favourite genre of music.

This inspired us to create a questionnaire with questions about both of the above and then use the results to work out who we are aiming at.

This is how it looked:

are you male or female?
how old are you?
how much tv do you watch a week?
do you listen to the radio?
if so what stations?
where are you from?
do you generate your own income?
how much does your family earn?
do you go out for social activities often?
what is your favourite genre of music?
who is your favourite band?
how much time a day do you spend on the internet?
do you go on youtube daily?
do you go on social network sites?
if so daily?
do you read magazines? if so which?
do you prefer small or big gigs?
do you mostly: eat out, takeaway or cook your own food?
do you drink alcohol often?
do you spend alot of time out of the house?
do you ever lose your temper in simple tasks?
do you play computer games?
what was the last gig you went to?

It's not the best example of a questionnaire ever, but it was put together very quickly and gives us the information that we need.

After we gathered together all of the information, we put our findings into graphs for a clearer way to see what was wanted.

Start of Music Video Blog

During the first session of planning for our music video we thought the best place to start would be to decide a song.

Our first choices include Fire by Kasabian, Feeling This by Blink 182, Bonzo Goes To Bitburg by The Ramones and Get Up by my own band Turning Days.

We came up with a list of pros and cons for each of these songs to decide which would be the best song for us to create a video for. We looked at all angles we could think of such as what kind of video it would be, where and when we could film, whether the website would be easy to make for this band, whether we would have the right equipment for the song and if a narrative was possible.

After long, we narrowed the options down to two, and this is how they came out against eachother in a table:

Song	Pros	Cons
Get Up	Got the band for filming/website	Not a known/popular song
	Got a venue	Hard to film
	Easier to create website for real band
	Narrative possible	Have to organise a band
Bonzo Goes To Bitburg	Good song	Have to find a venue/area
	Simple instruments	Have to find the equipment

As you can see, we found more pros and less cons for Get Up. This is most probably because I was biased and put Harry in an awkward position. Nevertheless, this is what we came out with. We thought it would be easier to film and create a website for an existing band that we have access to the members because we can be more creative with the website and have more freedom when it comes to filming. Plus, we will not have to create our own makeshift band and find all the instruments needed!

Now we will watch other videos for techniques and see if we can come up with any ideas. (This will be blogged in an analysis of 3 videos each later on.)

A2 Media production. Text Analysis.

This music video is for the R&B group 112 (Pronounced One-Twelve) It is for the song "What If" which was released in 2005.
The video is built up of narrative and performance elements. It is a complex narrative type of music video. The band members all feature through out the narrative, as well as with in the performance element of the video.
The setting for this music video is in California. The performance element mainly sticks to an under lit road underneath a bridge. That is where all the band stand as four and perform. For the narrative side to the music video, the setting is in a town or neighbourhood which is brightly lit up and a big comparison the performance element. The narrative is outside in the open, during the day and colourful, the performance element is enclosed, at night, and very under lit. However there is also performing by the band members during the narrative. This is post modern because it shows the product is aware of its construction, as the band members are breaking the set lines of reality by singing along to a song that is non-diegetic inside the video. This is proved at the start of the video as the music dies down slightly in sound and the diegetic sounds of the girlfriend crying as she runs away and mike chasing her shouting become louder.

During the narrative elements in the video, the camerawork is similar to that off a television programme such as drama based programmes. This is because the narrative is itself dramatic and the director wanted to show it to the audience as serious rather then part of a music video. During both the narrative and the performance elements of the video, there are many close ups of the band singing. This is conventional of the music video and shows that despite this music video showing unconventional traits ,such as a complex narrative, it is still a music video itself. During the performance side to the video, there are also frequent mid shots of the band all together performing. This is again conventional of the music video genre as it is promoting band image, by showing all four of the members looking stylish and showing off their success through there material wealth, such as nice clothes and jewellery. This is also conventional of the musical styles genre of music videos.

During the performance side to the video, the location has switched to an inner city site rather then a quiet neighbourhood that is shown in the narrative performance side of the video. In this inner city location, it is extremely underlie and the brightest and most colourful things seen at this point are the four band members dressed in all white and the occasional emergency siren flash. This matches the narrative at this point as there is also emergency sirens playing a part in the narrative story. This could be seen as postmodern because it shows a clear link between the narrative and performance elements in that they are performing on a crash scene which is what happens in the narrative. However in the narrative, we clearly see that the band members do not know each other, as when their characters come into contact with each other (Mike running to his wife while Q plays a Doctor) they do not act any different or show any recognition of the other person. There are no special effects used during the video. This is because the director wanted to give a realistic effect to the narrative, to make it seem just like day-to-day life.

The main theme and idea of the video is that a man comes home to his wife, who has found out he has cheated. She then proceeds to run away and get into a vehicle to leave him, but as she is driving while crying she eventually crashes her car while her partner pursues her. This however isn't revealed till the end because it is revealed while the suspense and drama reaches its climax. There is a clear match between the lyrics and the visual aspects of the video. Almost all of the lyrics can be related to the video.

The majority of symbolic elements in the video are mainly to do with showing wealth and success of the band. For example during the narrative, big expensive trucks are what the main actors drive. This shows wealth and success. Another example from the narrative side of the video is how mike and his girlfriend have, at the time, top of the range mobile phones. During the performance side, there are many close ups of all the band members dressed in all white suits wearing fancy jewellery, this again shows wealth and success. This features heavily in this type of music's conventions and this video does not differ from these symbolic elements.

Looking at the editing, there are many slow fades between the narrative and performance sides of the video. This shows a clear distinction between the two and clears all possible link with each other. However this does not change the pace of the video as despite using slow fades, the actual footage in each part goes at a quick pace. There is also a usage of slow motion effects a few times through out the video. This is only in the narrative side of the video, but this is because this technique is used by the director to add tension and drama to the narrative.

The performers are all members of the group 112. With exception to the female lead. All four band members appear in the narrative playing different roles. Mike plays the lead character. Slim appears second in a car next to Mike when they are stopped because of an accident. Q plays a paramedic treating the female lead and Daron plays the person she crashed into. Interestingly, the lead singer does not play the main character. All of the verses are sung by Slim who plays a minor role in the narrative. What is more interesting and very postmodern is that during the narrative we see Slim singing the song which is at the time non-diegetic sound to the characters in the narrative. This is postmodern because it shows that the media construction did not follow to the strict guidelines of realistic and fiction. What is more postmodern is that just after this scene, Mike then runs to his injured girlfriend and then proceeds to sing the song despite him not even singing it really. Again this questions the reality of the narrative but also it is strange because it shows a music video where not only is the real singer singing, but also the band member with him who does not sing that part, but does play lead in the narrative, also then goes on to sing the part that Slim does not sing. Meanwhile in any of the purely performance parts of the music video, it shows a mid shot of the whole band singing, then alternates by showing a close up of one of the four singing.

Overall, there is a clear moral to this song and video, it shows a story which basically means that people should stay faithful in relationships. It is a good moral because R&B music is too often stereotyped as negative towards women. It leaves a sad feeling for the audience as right at the end, the viewer discovers that the girlfriend died from the accident.

Initial Ideas

After deciding what song we would do, we noted down our first initial ideas. This format is exactly how we wrote it. Kind of like a brainstorm of ideas for shots (in order for the song.)

We came up with a performance based video in which the locations the band are in regularly change, mixed with live footage and pre show footage. We have used many conventions of a rock music video such as the element of performance and many close ups. We also decided to use the footage of a live show because we thought it would be like a record label ordering the director to do so to show what its like at this band's shows. (One of Goodwin's features.)

So basically this is our very first draft and these 'scribblings' will later be blogged in a clearer format when these 'ideas' are complete.

00.00 Start with static, just radio on grass, then kicks in 00.11 Next shot when all kicks in to a location ie chris's with full band (Mid Shot)Assortment of close ups of members 00.21 (Verse) Close up of singing same location, changes half way in verse. Various close ups mixed with pre show footage. 0.27 pre show 0.32 New location/ close ups/pre show. 0.38 Chorus Mainly live footage (maybe from other locations too depending on how it looks, probably not) 1.11 slomo footage. Next verse, another location (new if possible) with pre show, second half of verse, new location if possible (if not possible use locations from before) 1.33 Chorus Live performance then slo mo again for slow part, close ups of everyone, Jools Holland- Clips of all locations straight cuts bla bla, individual close ups too, Solo—---- Last Chorus Live performance, end with someone turning off radio. Fade to black after shot of end of show with the credit with sound of the gig,

We believe that we have the start to a decent video and will continue to plan and mind map until everything is ready to go.

Textual Analysis of Three Existing Music Videos

To help analyse these four videos, I will use Goodwin's theory, or Goodwin's six:

The video demonstrates characteristics of the genre, (performance elements for rock, or the showing of wealth in rap.)

There is a relationship between visuals and lyrics, (illustrative, amplifying or contradicting.)

There is a relationship between music and visuals, ( " " )

The video must meet the demands of the label the band are on, for example close ups of performers, or motifs reoccurring in the video, (this is for a visual style.)

Reference to the notion of looking, (treatment of the female body)

There is often intertextual reference, (to TV, films or other songs/videos.)

I will also look at camera work, editing, mise en scene and lighting. I will also use, where I can, commentaries from either the director or performers themselves.

The first video I will look at is from Guns n' Roses debut album Appetite For Destruction and their second ever single:Welcome To The Jungle. The video is a mixture of performance mixed with narrative directed by.http://www.youtube.com/watch?v=o1tj2zJ2Wvg

At the time, Guns' label Geffen was having a hard time selling the video to companies because of a lack of popularity of the band (the album only took off a year after it was released.) David Geffen made a deal with the MTV, and the video was aired just once around 5:00AM on a Sunday morning. As soon as it was aired, they received loads of calls from people wanting to see the video again. Despite the video being played so early in the morning, it managed to catch the attention of the audience and became MTV's most requested video at the time.

The video starts with a reference to the lyrics, giving it a small narrative. The song is about Axl Rose (the singer) hitchiking to LA describing it as 'the jungle' and makes references to life in LA throughout the song. The narrative is based on the Ludovico technique which is a fictional drug-assisted aversion theropy from the novel and film A Clockwork Orange. It involves a patient being made to watch violent images for long periods of time, while under the effect of drugs. The basic idea is that if the patient is forced to watch the horribly graphic images while suffering from the drug effects, the patient will assimilate the sensations and then become incapacitated or very ill either attempting to perform or even just witnessing said acts of violence. This shows huge intertextuality. (One of Goodwin's six.) That being said, it is a clear influence for this videos narrative as Axl is seen watching TV images of the LA lifestyle in a shop window, (where Slash is seen sat propped against the wall drinking out of a bottle in a paper bag) >When Axl is shown strapped into a chair in a straight jacket whilst watching images of police beating people and various other violent images. (This is the whole Ludovico technique idea.) As the video goes on, Axl is shown watching TV in bed with more violent images glued to the TV with a very vacant expression. Then in one of the final shots, Axl is shown outside the same TV store dressed as a punk in appropriate clothing after going through the process of the Ludovico technique. This is the narrative part of the video, there are only a few shots to show this, but it reflects hugely on the lyrics as this technique is used as a metaphor for what happens when people are introduced to the city lifestyle. Intertextuality is also a feature of postmodernism. This supports the link between postmodernism and music videos.

The narrative is also illustrative of the connection between visuals and lyrics. It shows the meaning of the lyrics and does so through the narrative as well as what you can actually see.

The first shot of the video is a long hand held shot of Axl's bus pulling up, with the drug dealer waiting at the bus stop. The construction of this shot makes the audience feel like a bystander of the action and watching on as the video takes place. This helps the audience relate to what is happening on screen.

The second shot is a mid shot of Axl getting off the bus and looking around. This shot gives the audience the idea that Axl has arrived in a big place (the jungle) and is but a small member of it. This is shown as he spins around looking up at the huge buildings and bright lights. This particular shot is the first milestone of the narrative as it shows Axl before the he is exposed to the city.

The lighting for the opening few shots is low key, obviously it's at night. However there are a few coloured lights that emphasise the effect of the jungle. For example, there is a green light along the road behind the two in shot.

After another mid shot of Axl, he is shown looking at a woman walking past him. The next shot tilts up the woman's body from low to high. This shows reference to the notion of looking. (Another of Goodwin's six.) Then there is a straight cut back to Axl realising that he has hit the jungle.

After this, Slash and the TVs that Axl is about to watch are shot in a frame based on the window of the shop. There is a close up of Axl screaming while strapped into his chair. This is a powerful shot and could have more than one meaning. It could be Axl screaming at his Ludovico treatment, it could just be because it looks good, (style over substance) it could be a metaphor for the meaning of the song, or it could be used because the vocals of the track commence and basically the singer is screaming. I think a combination of these is used. This is also a link between the music and visuals, because he's screaming, not necessarily due to the fact that he's singing the song, but because the vocals come in and the picture looks like he's performing that part.

After this, the setting changes to what could be a club, where the band are performing. The first two shots are very definite. The first shows a close up of Axl's upper half striking a powerful pose, showing his presence and importance in the video. The next is also focussed on Axl, which is a low angle midshot that very slowly zooms out. This shows Axl as a very powerful and important person. This could be a comparison between him and the general public. These two shots are very important to the video because they strike a very powerful look and set the scene for the video, and also sum up the band.

After this is an establishing shot that pans around slowly. It shows the whole band and the crowd in front of them. This shot is used as an introduction to the rest of the band.

For the verse, close ups of each of the band members are used. This is to show the audience who they are and what they look like, increasing popularity.

A strong shot used in the verse is a long two shot of Axl and Slash performing side by side. This is a feature of many of their videos and performances, if you like, a motif. (One of Goodwin's features.)

During the chorus, there is an insert of a clip of police beating someone, this links with the narrative of the video.

Every now and again, there are shots from what would be a member of the audience of the gig they are playing. This makes the audience of the video feel as if they are at the show and helps them relate and get into the video.

During Slash's first solo, there are close ups of him, with straight cuts to Axl watching TV in bed. This is a connection between the music and visuals because the sounds created by the guitar and vocals sound as if they could be that of someone being tortured. I guess it's more related to the narrative.

During Slash's second solo there are many close ups of him. There are also low angle angle shots of him making him look big similar to that of Axl in the intro. There are also close ups of the other members from time to time.

When the solo ends and the song hits the break down, the Axl in the chair is the focus of this scene. It is filmed in the room where he is rather than on a TV through a window like before. The first shot is a long shot with the chair right in the middle of the shot. This is to show the situation and make it clear to the audience to be focussed on what the situation is. The next shot is an over the shoulder shot that pans around the back of the chair showing many screens of violent images while Axl struggles on the chair. This part is where the narrative is made clearest of all because the focus is solely on that particular character. There are a few more close ups of the band in this sequence, and an insert of what Axl is being made to watch to show the audience what he is actually watching. Then a huge zoom in to Axl's eyes to show the pressure he is under from this treatment, also to show that it is Axl. After this is a connection between visuals and music, there is another zoom in on Axl, while a guitar makes a glissando noise which matches the zoom. This show what is happening in the mind of the character.

The final shot of this character in this sequence is a close up and shows him struggling harder and screaming. This matches the music because the song has just built up into the final chorus and the character has been pushed almost over the limit.

As the song draws to a close, there is a mid shot of Axl watching the same TVs as before in the video, but this time he is dressed to suit where he is. At the start he was dressed in a baseball cap, a buttoned down shirt and jeans as if he had come from the country side. Now that the treatment has happened and we are at the end of the video, he is dressed in a more punk style suited to the genre of music. This mise en scene and costume change relates to the narrative of the video and shows that the metaphor of the Ludovico treatment has taken place.

The lighting in the performance part of the video is simply how it would be at a gig, with spots etc. In the sequence with Axl in the chair, there is not a lot of lighting, just the light of the TVs and some low key lighting on Axl himself. The background is pitch black to make Axl the focus of the shot.

The shots are mostly short in length and are separated by straight cuts to give the video a fast paced effect to match the song.

The only thing even near to commentary that I could find was from the band's manager Alan Niven during an interview with Rolling Stone magazine. He said that he "came up with the idea of stealing from three movies: Midnight Cowboy, The Man Who Fell To Earth and Clockwork Orange."

The second video that I will look at is the first single from Oasis' fifth album Heathen Chemistry, The Hindu Times directed by W.I.Z.

http://www.youtube.com/watch?v=RSLPbl8Nigk

The video was shot at Abbey Road Studios where the song was recorded. It features mostly live footage of Oasis because this is how they prefer to do videos, as well as various words that keeping appearing that are linked to the song. At first, the video was set to be shot in New Delhi, but this did not work out. The video was shot at a "time when the band were starting to pick things up"* from the time between their last album until this one and it is shown in the video in the way that the performers are happy and the video is fairly energetic. The whole video is in black and white.

*From Noel's commentary on the DVD

The video starts with a hand held shot mid-long shot of Noel sitting with his guitar that tracks and moves as if deliberately done. At this point, the song is not playing. Gem is playing piano and the actual audio from the shoot is used and you can hear background noise from the set. These two elements combined create an effect that you are there and part of this session with Oasis. It also gives the video a very laid back feel from the start. The piano music is also very atmospheric and gives you the same feeling you get before seeing a band live.

The second shot is of Gem playing the piano. This obviously show the connection between music and visuals. This is also hand held and wobbly giving the effect that you are actually watching him play. It is also to show you that someone is playing it in this session.

Next is an over the shoulder hand held shot of who I believe to be Andy Bell showing the stage. This is to make the audience feel a if they are watching the band and behind someone in the crowd anticipating the band coming on stage. You can already see that this video is to show the band is if playing live in a rehearsal or recording session and you are there.

After this the sound check comes with Gem standing in position getting levels. This is another hand held shot that is a mid-long shot that shows other equipment. The focus field is deep to show Gem as the focus point, rather than a mic in the foreground.

The next few shots are very similar, showing other band members getting ready.

Once the band are ready, there is a close up of Liam Gallagher from the side, the piano stops and there is the sound of a tape recorder's button being pressed. This is clearly to show that the band are now recording as the song kicks in.

After this, there are close ups of all the band, mainly the singer, and some master shots of the set. These shots show a huge gun and cut outs of women holding guns. This is clearly a theme to the video but does not have any relevance to the song itself. One of Strinati's features of postmodernism could describe this; style over substance. Meaning that these props are just used because they look good. They have no meaning. They could well be a reference to another text. The master shots also show signs that flash saying 'pills'. This is a connection between visuals and lyrics because the song is about drugs.

During the closeups of Noel, you can see that he is using his signature Union Jack guitar. This is something that people can relate Noel to and could be on order of the record company for him to use it so it is something for the audience to recognise.

During the first chorus there is a close up of Liam shot as if it was through the barrel of a gun and it spins around. This is a link between lyrics and visuals because it is a very trippy effect and links to drugs.

As the song goes on, it is clear that Liam is set up to face the band. This shows that the video is a recording session, not a live performance. This links to the recording sound heard earlier. However the band still perform as if they were playing live. For example, Liam still pulls his signature pose while singing. This is also so the audience can relate to the video and can watch the band playing as they do live. This is probably due to the label.

There is a sequence of shots that link lyrics with visuals in the second chorus. There are 3 shots in quick succession of the signs around the band. The sings say Pills, then a straight cut, Or, another straight cut, Bombs. These words are a direct reference to the lyrics.

Also during this chorus is a mid shot in slo mo of a woman dancing as if on drugs. Another link between visuals and lyrics.

At the end of the song, there is a very high angle shot of the band as they walk off.

During the video there are shots with a bottle of milk in them, and an x-ray type shot after someone drinks the milk. I can only guess that this is a reference to the lyrics and a metaphor for taking drugs that go directly into your blood stream.

In the commentary by Noel on this video, he doesn't say much other than "things were a lot better for the band at this time" and "I like this video". He says nothing on the making, or ideas of the video.

All transitions are straight cuts to make it seem as if it is live and you are there watching it and lighting is not really an issue as its in black and white. However there are spots on the members if the band.

The third video is the title track from Kasabian's second abum Empire. The video was directed by W.I.Z and was featured in the single's digipak. It shows the members of Kasabian as members of the 11th Hussars during the Crimean War and was shot in Bucharest.

http://www.youtube.com/watch?v=lCIVF3GSu-4

The song was written as an anti-war message, and the video matches this. (The visuals match the lyrics.) The band are situated on the frontline as a message is brought to them by a boy. This is a direct reference to another song on the album, Shoot The Runner. It is mostly a narrative style video, but does have elements of performance with Tom singing, and the odd guitar in shot here and there.

The first shot is a close up of some long yellow grass. It fades in from black and has a very shallow focus field. The camera then slowly zooms out and pans a short distance onto a lady walking in the long grass. There is a focus pull so she is in focus and the grass is not. A deeper focus field. There are also the black bits on top and bottom of the screen. This makes it seem like a feature length film from the cinema. This is a feature of videos, they can use whatever form they like. There are birds singing as the woman bends down to pick up a dandelion seed. This sequence gives the video a very professional beginning as if it was a real film, plus it shows the time the video is set in because of the clothes she is wearing.

The second shot shows an old man giving someone a letter, then saluting. It is a very close over the shoulder shot. This shot is used to show the person the letter is being given to.

After this is a hand held shot of a boy with the letter running. The sound of him breathing has been boosted to give an atmospheric effect. A hand held shot is used as a metaphor to his journey and how hard it is.

Next is a very long wide, if not, a master shot showing the landscape from a human view. This is used to show the setting and makes you see that the video is set on a battlefield. The boy comes running into shot then stops at what looks like a small camp.

Once the boy arrives, there is a straight cut to a long shot of three soldiers, but none of their faces are shown. The main focus of this shot is a big puddle in the middle of their camp. This is a link between lyrics and visuals because it emphasis the anti war message and why it is so bad. The boy walks through the puddle to get to his destination. This could be showing that soldiers will/have to do anything on order.

After this is the first close up of a band member, the singer who salutes the boy as he is brought the message.

Then a close up of the boys face, then a mid shot from behind him as he is shot. This is in slow motion to give a dramatic effect.

After this is a series of close ups of the band as the music starts playing. (One of Goodwin's features.) These close ups show Tom reading the message with a look of dispair on his face. This obviously shows that the message is not a good one.

After a minute of the video, you realise that the framing of the shot doesn't always show everything. Often when someone moves, their head is cut out of shot for a few seconds for example. This is to show the confusion of these people at war, also because it makes you concentrate on things other than people's faces such as the clothes they are wearing so you understand the video more.

The video also is a reference to TV series Sharp. This shows intertextuality which is one of Goodwin's features.

The next shot is a close up of someone fanning someone, the camera pans to the man who sent this message. This shows that this man is important, therefore the message sent was most probably his orders.

There is a close up of his hand flicking open some kind of locket or pocket watch. This shows that he most probably is an important person, and is checking the time to see if everything is happening when he wants it to.

An over the shoulder shot of him shows two other men in uniform. The hat that the closest man is wearing shows that he is another man of importance. Perhaps general. They are sat at a table with ale and eggs on. This shows the difference between the two groups. The band/soldiers sitting in the dirt doing all the work and putting their lives on the line, and the 'important' people sitting at a table drinking, and eating and probably discussion battle tactics. This helps display the message of the song.

After this is a close up of Tom standing in heavy smoke, maybe after a cannon has been fired, this close up goes from one extreme to another, the next shot is a close up of a rich woman smiling. She is smiling and happy, even though there is a war going on. It almost shows the video and war as a game for rich people to win land and money while poor people and soldiers are the pieces on the board.

When the chorus starts there is a shot of a cannon that exploads in time with the music. This is a connection between visuals and music.

Then there are shots of war combined with a close up of the man who sent the message, drinking ale. This emphasises the point just made.

Then is the first close up of Serge. The lack of close ups in the video could be linked to the fact that the video was not made to promote the band, but just as an anti war message.

The next shot is a close up of the singer singing the chorus with the note in his hands. An important part of this shot is that he sings the line "we're all wasting away." This is important because it shows him as a soldier in shot as if the soldier was saying we are all wasting away. After this the story starts to come together that the band are disagreeing with the orders sent in the message.

There are more shots of war, and a shot in which all of the members of the band walk through at once, this is the first time they are shown together. This could mean that soldiers are in groups, but really they are on their own out there.

The next time this shot comes around, Tom takes off his jacket and a close up is shown as he throws it on the ground. This emphasies the fact that he is against war.

The next shot is similar to a two shot but is a kind of long two shot and shows the important people standing up in disbelief and looking through telescopes.

The man with the hat stands to salute the band but is interupted by the chorus. (A link between visuals and music.)

The next straight cut shows the band, and Tom singing the chorus to the people at the table. This shows their rebellion. This time, the band have instruments, confusing the type of video this is, but that is a convention of videos.

There are point of view shots from other soldiers showing the band walking back through the war scene past fighting soldiers.

As the song goes into the breakdown, the woman with the dandelion comes back in a close up of her hand bringing the dandelion to her mouth. As she blows the seeds away, there is an explosion on the battlefield and the members of the band are killed, except Tom who keeps walking. This is a metaphor for the rich people being in control of all of these soldiers. At the click of her fingers she can have all these people killed.

There is slow motion footage of the band members being killed in a sepia tone, while the woman's and mouth are inserted onto the side of the shot. It shows her smiling and that she is enjoying seeing these people die, and that war is just fun for these people.

As the chorus comes back in, Tom is confronted by 5 or 6 soldiers pointing guns at him. As he sings the chorus, these soldiers realise that they aren't so different from Tom's character and withdraw their weapons.

As this happens there is a close up of the man in the hat from the table and his expression shows that he cannot believe what he's seeing.

There is a mid/long shot of him that pans as he walks, the shot framed by the soldiers.

As the man points the gun at Tom, he salutes, showing that you can still be honourable without having to fight and have war.

There is a long shot reverse shot of Tom and then man, this makes the ending quite emotional as Tom is shot.

After this is a long shot of the man turning round, ordering his troops on and acting like nothing had happened, showing his lack of respect for another man's life.

History Of Music Video

The first appearances of music videos date back to the 1920's This is when music video “jukeboxes” were fashionable at the time. Essentially, all these were, were jukeboxes which when money was inserted into, played a short music aided video. The majority or near all of these early videos were mainly performance based songs, often just being performed on stage by a band.
It was mainly the Beatles and Elvis that made music videos pick up. The Beatles shot two feature length films, both of which included performances of their songs. The second of the two films included an opening which included many of the later conventions of music videos, such as rhythmic cross cuts, unusual close ups and performance elements. After these successes, The Beatles started recording “filmed inserts” to promote their band, these were basically small, performance based music videos.
After The Beatles success with these “filmed inserts” other bands started also using them for promotion; The Byrds and Bob Dylan for example. The Kinks were one of the first bands to make a plot based promotional video, in which there was a comic book adventure accompanied with their music. This would later become a fairly common aspect of music videos.
Later in the 1970’s, music channels and music video playing channels started appearing on television. Including the British long running show; Top Of The Pops even began playing music videos on their show. After this in 1981 music videos went mainstream, with a huge increase in the importance of using music videos for promotional purpose and an even bigger increase of music videos filmed. The channel, MTV was launched and began a 24 hour a day music on television channel. The music video genre went on to be expanded by increasing emphasis on using them for promotion. For example, the genre began to change and be shown in a non-representational form, where the band members would not appear in their own video, which at the time was peculiar, because the main purpose of having a music video, was to promote band image.
In 1983 a near 14 minute long music video was released. Michael Jackson’s “Thriller” was a ground breaking music video. It was debated wether it actually was a music video or rather a short film, as it featured conventions of both genres. This is where music videos began to change and become far more then just performance orientated promotional adverts. They began to have narratives, have symbolic elements and even become short films, like this case, for example.
A later change which occurred was the fame given to directors of music videos in the early 2000’s onwards. This was where the directors of the videos were listed with the songs. Another element music videos took from film, actually having a small amount of credits. This meant that now directors could gain fame from the directing of music videos, and become more notorious amongst the music world, as being one of the best directors.
The final change in the music video story, was the invention of the internet. However music videos on the internet did not really pick up till the later 2000’s. This is because the invention of sites such as; Daily Motion, You Tube and Vimeo meant that music videos could easily be posted online for more band promotion. However this also meant that artists lost money for their videos. So websites such as YouTube have specific accounts created that are official accounts of the band, which are the only accounts that can post music videos legally. Any other music videos posted, can be removed if the representatives of the band find out and choose to.

Evaluation

Although I have posted this, we both have input to the evaluation. We chose to write it down as we feel we could make our point more successfully and as we have already made our own comments on video.

In what ways does your media product use, develop or challenge forms of conventional media products?

Our film uses lots of conventions of the thriller genre. For example, our protagonist is an ordinary working man who keeps himself to himself although he has a violent side to him. (Such characters as James Bond are created in this format. Also the film has a mysterious element about it and it follows the conventions of thriller films confusing the audience and making them think and work things out. Such as, who the charcter is and what he is about, and the visions. They also have to work things out with the protagonist. We also wanted our thriller to thrill and be slightly scary like most disaster thrillers. It did come out this way as we have found out through the comments we've had on our film. Thrillers are usually quite tense and we have tried to create the same effect through a few long lasting shots and the music.

We have challenged the convention of hero vs villain by having hero vs his own mind. This crosses the border to psychological thrillers and added another dimension to our film. This is good because we can attract a wider range of audience and have a more popular film. The idea of hero vs his own mind was an original idea of ours and gets the audience to think about what is happening and lets them create different things about him and the film in their own mind, so it works into another boundary. Barry, his mind, and now the audiences mind. This has been enhanced by the use of music which has challenged the use of conventional thriller music which could relate to rock music. It links to the first point because I tried to create the noises that were in Barry's mind.

Some of our camera shots varied from conventional thriller shots by developing basic shots. Such as the hand held shot low angle shot has been adapted from a basic low angle tracking mid shot. It allows us to create our own meaning through the shot and to build upon the meaning of the original basic shot. This basic shot is conventional to thrillers as many of the thrillers I have seen, and a few of the films we analysed included it. A completely new shot that challenges conventional thriller shots is one that is hand held and circles around Barry. This is not a usual shot, but the meaning of it is conventional of a thriller. It creates tension and shows Barry's emotions and unsureness to the audience.

We have also used the convention of having a fairly dark plot to our film. Pretty much all disaster thrillers are dark, therefore we used this to be conventional.

How does your media product represent particular social groups?

Our film only has two characters, so not many social groups are represented. The two characters are very different in social class and we used lots of techniques to show this. One technique was costumes. This was a big part of our preliminary task and really helped us to show the classes of the two characters. Thus, we decided to use this technique again. Barry represents the middle class, socio economic group C/B I would say. He is a white collar worker. (So obviously he wears a white shirt.) He wears a black tie and smart shoes and trousers. He also has an expensive looking coat. He also owns a rather large house for a man of his young age. Most men at this age would be living in a flat or with his parents. He has a big TV and good quality furniture. This represents the middle class/socio econimic group C/B as hard working and take pride in themselves and what they own. They are willing to work hard to get to where they want to get. To emphasise this is a shot of his shoes in the film.

On the other hand, you have Gregg. At the start of the film, Barry is on his way home from work, although Gregg is already at home and in casual clothes. This shows that he does not work hard for what he has, and somewhat 'mooches' off of Barry. He wears an 'official beer tester' t-shirt. (this is all you see.) And he holds a pot noodle during the film. Gregg is of the lower class. Perhaps socio economic group C/D. He is the sort of man who would drive a white van and read the sun. Gregg represents this group as lazy couch potatoes. As he is holding a pot noodle, it also represents this social group as having a bad diet, leading to obesity, a big problem in the UK at the moment. It shows that this group will take from other people, but not give back.

You could also mention the cars outside Barry's house. The majority of them are nice, expensive cars. This represents the middle class as somewhat show offs, and that maybe they have not a lot else on their mind other than looking good infront of others.

What kind of media institution would distribute your media product and why?

The institutions that would distribute our product would be: The cinema such as Cineworld, Sky Box Office, Youtube, TV and DVD companies such as Warner Bros.

The cinema would distribute our product as a teaser to the feature length film that would follow. They would put it on during the adverts before the featured film starts to generate a buzz for the whole film that would come out later on. It would make people wonder what the film was and make them want to find out what happens, making them watch the full film.

Sky Box Office would do the same as the cinema, create a buzz for the film, then play the whole film. It's the exact same process.

Our film could start out on Youtube to get it noticed and watched by other people out of this area. As its only an opening, people would want to know what happens next, therefore would want to see the whole film.

DVD companies would distribute our product in its entirety so that people could watch it after it was out at the cinema so people could watch it if they missed it, or watch it again if they liked it.

It could also be distributed through mobile phones. It could be sent to people on certain networks such as Orange or Vodafone for free. This would get people to watch it even if they weren't planning to. This would make people want to watch the film, generating money to the cinemas after the whole process is complete.

Who would be the target audience for your product?

As we have found out from research, our preliminary task, and comments from people who have watched our film, a wide range of people would be the audience for our film.

From the preliminary, we found that if you put a small element into the film for a lot of different target audiences such as good music, or a complex plot, a wide variety of people would watch it because of that element. We found that the use of costumes attracted a lower class audience, the music also attracted a lower class audience, however, the story line attracted more intelligent people as it made you think. We tried to advance on this in our new film to attract a wider audience. (This would generate more profits if more people wanted to see the film.)

Mainly however, our audience would be boys and girls aged 15+ of working/middle class, socio economic groups D,C and B. The lower of the classes would be attracted due to the action of the film. They would want to see whether Barry saves the world or not, also because they can relate to Gregg and have him as a favoured character. The middle of the selected classes would enjoy it because they would enjoy some of the action involved and would enjoy thinking about the plot of the film plus they can relate to both characters. And the higher of the selected classes would enjoy it because they can relate to Barry and would enjoy the thinking required to work out the film.

For example, a 17 year old boy who left school to go to college and whom is of lower class would enjoy the film because it is about a simple thing, the end of the world. The film only goes as deep as you want it to. You can either get right into the depths of Barry's mind and really think about the film, or you can just go along with it and see what happens. This means that many different types of audiences would enjoy this film, but mainly the ones described.

How did you attract/address your target audience?

In relation to this question, we used a young cast. This would allow the young people we were targeting to be able to relate to the characters as they are of a similar age. They may also have a similar lifestyle to one of the characters so they can imagine being in their shoes.

We got this idea from our preliminary task as we used the same two actors and were searching for a young audience in that.

We also tried to attract a lower class audience by having lots going on in our film and a lot of sound involved. This would keep them interested in the film and would not lose it like the would in a film that they found boring. We also did this by having a lower class character; Gregg is your typical lower class person, therefore the lower class audience can relate to him and follow his story.

We tried to attract a higher class audience by making the audience use their mind and think about the film. We also created Barry in a way that allows them to relate to him by making him a higher class than Gregg. This allows them to think like Barry and make it easier to know what he is thinking.

What have you learnt about technologies from the process of constructing this product?

We have learnt how to create a blog as this was the first time we'd ever done it. I have learnt how to create a Youtube account and upload a video to it. I have also learnt about using another type of imovie. This was because we used a different type of camera during some of the filming of our film. This camera only allowed us to upload the footage to the new imovie so we had to work out how to use it and then transfer the footage from it to the old imovie that we were originally using. We have learnt how to use Livetype which we used for some of the titles in our film. Hopefully we can advance on all of this in our next project.

We did this from our preliminary task. We learnt a few new things about editing the film such as effects and changing colours of shots when making the preliminary and advanced on that during the new film. We put an effect in the final shot which worked really well.

Looking back at your preliminary task, what do you feel you have learnt in the progression of it to the new product?

After making the preliminary task, we brushed up on certain aspects of our filming skills

in particular. When making the preliminary, we did not use a tripod very much at all and just held the camera in our hands, the caused an unprofessional looking wobbly shot. We did however take some experimental aspects from it into the new film. For example, we had a shot of the characters legs through a cat flap. This aspect has been adapted in the new film by going even further by having shots such as the hand held close up that circles around Barry, it is an uncontventional shot but works well in this use of it.

We also learnt from our first film that having good mise en scene, such as a bottle of Jack Daniels, gives the film a realistic look getting the audience more into it. We went on to do this in the second film with the setting, costumes and props by trying to make everything look as authentic as possible.

We also found from the preliminary that costumes can attract different audiences of certain classes. In this film, the character was dressed in a hoody, a cap and baggy trackies. This attracted the sort of person who wears these clothes and the lower/working class to the film. This is because they can relate to the character well and enjoy finding out about his story. We adapted this is the new film by going a step further and having to characters from different classes. This was used to attract a wider range of audience.

We have also learnt to use music creatively in our films. This is because we did so in the preliminary, but not a lot. So we tried to advance on it and make it more complex in the new film.