Sunday, 21 March 2010

Target Audiences

The target audience for our film would be older teens and onwards. 16 years being the youngest and about 17-22 year olds being our main focus. However any age onwards is also targetted. 17-22 year olds would be our main focus because we believe it is the biggest market for movie goers aged 16 and up. Also our film's protagonist is a similar age to these people coming to see our film so therefore they can relate to the characters much easier then say someone who is 10 years older as they would not have been young in this modern day.
Also another reason we targetted people of this age is because of the time period our film is set, we wanted our film to have a realistic feel to it in a modern day so it has a modern day disaster feel to it and therefore playing on the audiences fear because it includes paranormal activity in a modern day normal world which is something everyone fears as it is not the "norm."
However we have also added things to our thriller to attract people outside our target audience such as the complex theme throughout and the puzzle solving element of our film which is also a convention of the thriller genre. By doing this we have entertained older viewers who may find working things out entertaining.
Thinking about our audience we also thought about what social class of people we would try and appeal to with our film. We both thought that films shouldnt really appeal to a specific class of people so we tried to appeal to all of them. For example the character of Fat Gregg was designed by us to appeal to people of lower class. He is an all around lazy slob who is really the unsung hero of the story with a heart of gold. He is also funny and would be an all around likeable character. To appeal to the middle classes of England and the majority of the audience we have Barry who is the main character in the film. We chose him to suffer from the visions because he is the character representing the audience , he is an ordinary person so this makes the audience relate to him because most of the viewers will themselves be ordinary people. Also this is a convention of the thriller genre because our protagonist is a quiet ordinary working man who is also tough and strong-willed. He represents the middle class because he has a decent home, a normal average white collar job and also lives his life ordinarily with a small group of friends and taking part in normal everyday activities such as shopping. To appeal to the upper class of people in the UK we tried to have a complex plot involving red herrings and confusing puzzles, this appeals to cleverer and more succesful people as they will want to solve the mystery along with our protagonist and therefore if they cannot relate to the character as he is too different to them they can atleast side with him as they want to figure out what is happening.
With our film first being released in cinemas as a 16+ certificate we have tried to reward our audiences by not only focussing on making a good, gripping, story driven film but we have also tried to make the experience worthwhile and memorable, for example using sound heavily to increase the effect of what is happening on screen at the time. The use of our digetic sounds that Barry hears whilst enduring one of his visions is an example. We focussed on having a good soundtrack almost as much as the film in some aspects , taking as much time as some elements of the film and also the same care and consideration as the editing and recording phase of our film.
After cinema release our film would go onto DVD for rental and purchase and may attract more people who did not see it in cinemas but heard of the reviews after or would attract the audience that already saw it in cinemas but wanted the DVD extras. The DVD would be made to appeal the same audience that the cinema release was for.
Our film would also be on TV most likely Sky Box Office at a late night start of 10PM plus this is because of its dark themes and also to set the mood for the film.

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